Dr. David Rosen has been practicing Periodontics since 1977 and added Dental Sleep Medicine to his practice over 12 years ago. Dr. Rosen is Board Certified by the American Board of Periodontology, the American Board of Dental Sleep Medicine, The American Board of Craniofacial Dental Sleep Medicine and the Academy of Clinical Sleep Disorders Disciplines and is a Fellow of the American Academy of Craniofacial Pain, with offices accredited by the American Academy of Dental Sleep Medicine. Dr. Rosen has been teaching Periodontics at Tufts Dental School since 1978 and has given many lectures on Dental Sleep Medicine. He enjoys being active with the American Academy of Dental Sleep Medicine and serves as an examiner for the site accreditation process since inception and helps write questions for the board examination.
Dr. David Rosen Shares How He Created Staying Power
SomnoMed: Dr. Rosen, tell us about your practice?
Dr. David Rosen: My practice is mostly sleep, partially periodontics, which I’ve done for about 38 years. I’ve been in dental sleep for 12 years, and I’m board-certified with AADSM. I think the board-certification process made me better. I have a small practice, I’m the only doctor, and a lot of sleep docs refer to us. Being in the Boston area, being board certified is definitely a bonus.
When I first began with dental sleep, I sent out a letter with the specialties that I thought would be interested and got 1-2 cases referred to me. When I got board certified, I sent another letter, and being board certified made a big difference. I also attended local meetings, got invited to speak at hospitals, and began lecturing at Yankee Dental, and the more I did it, the more I became known. Also, every patient who comes into my practice sees multiple physicians, so I sent communications to everyone they listed on their forms. I started seeing referrals from PCPs, psychiatrists and even other periodontists. It just kept growing by keeping people informed.
SomnoMed: What are the top three reasons patients choose your practice?
Dr. David Rosen: One of the main reasons is the referral from their physician, and sometimes it’s another patient. Other times, it was an internet search or even an internet search that helped to validate the referral. In the beginning a patient comes for an adjustment visit every few weeks. We keep them coming back annually to check on their appliance. Most of them keep their annual schedule. The big influence here is the physicians, their opinion filters down to the patients and it keeps them coming in.
SomnoMed: When did you initially hear about SomnoMed?
Dr. David Rosen: I think I found out about SomnoMed at the first AADSM meeting that you were exhibiting at. Some of the earlier SomnoMed employees helped me and developed a good relationship with me, even sponsoring me when I went to lecture at Yankee Dental. At that time, there weren’t a lot of products that I was crazy about, and SomnoDent was the one I really liked. It’s been my go-to appliance since. The Herbst Advance that SomnoMed makes is just simply better than the standard Herbst devices that are made by so many. I like that the base of the Herbst Advance is made of two materials, so it’s hard on the outside and soft on the inside. I also think the 8mm of adjustment is a big plus, as I don’t have to use the bars. The screws also have a lower profile and don’t stick out as far in the back, so it’s just a more comfortable appliance than the Standard Herbst. I know the President of the company as well as anyone else, and he’s interested in meeting the dentists and that, to me, is good.
SomnoMed: Why do you like SomnoDent devices?
Dr. David Rosen: I like SomnoMed because of the customer service – when I have a problem, there’s always someone to talk to. The quality control is good, the devices generally fit, and the design is good versus the other options. I’ve tried other dorsal devices that are copy-cats but the quality wasn’t there.
SomnoMed: What’s your most significant goal for your practice in 2017?
Dr. David Rosen: My standard goal is always to reach more people and to help more people. I’m also interested in lecturing more as well. My work in dental sleep is a very satisfying thing to do. With appliances, I help people to feel better. I have one patient right now for whom I had to take her appliance in order to fix it, and she’s emailed me several times wondering when it was going to be back so that she could use it. It’s nice to see people notice the difference. Patients will sometimes notice improvement when they have their device, but when it’s taken away, you can definitely see their appreciation.
SomnoMed: Any final thoughts you would like to share?
Dr. David Rosen: Anyone who really wants to get involved in sleep has to decide how much time they want to put in it, because if you dabble with only 1-2 a year, it’s not going to go far. But if you get Board Certified, that’s going to be your best step in the right direction. You’ve also got to find good appliances to work with and not worry about price, because you get what you pay for. I found that out the hard way. Now, I have SomnoMed, and I’ve been very happy with my appliance selection.
You can visit Dr. Rosen at http://www.dentalsleepapnea.com
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